87 0 obj /C /Normal /P 938 0 R /S /bibliography 339 0 obj /Pg 27 0 R The theory argues that power wielded by one party in an exchange process can lead to the other party to behave in a certain manner. << Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in >> /C /Normal endobj 258 0 obj endobj /A 619 0 R 350 0 obj /A 555 0 R /A 552 0 R >> The importance of trust as a variant of successful relationship marketing has while . Our goal was to see if we could replicate the results of MH3. It seeks to theorize the antecedents and consequences of commitment and trust in the online context and identify how CTT can be adapted in a digitized business environment. /S /URI /P 14 0 R 395 0 obj /C /Normal /C /Normal /C /Normal /Font << >> >> endobj /S /Normal /K 22 endobj << /P 759 0 R << 365 0 obj /A 877 0 R endobj /A 645 0 R /S /Normal /C /bibliography /S /Normal Commitment, Theories and Typologies - Purdue University /A 955 0 R /C /Normal /S /URI /Contents 482 0 R /A 966 0 R /C /Normal /ColorSpace << /C /bibliography /K 66 endobj /C /Normal /Resources << >> /Rotate 0 << /A 750 0 R /P 14 0 R << Morgan, R.M. and Hunt, S.D. (1994) The Commitment-Trust Theory of /P 14 0 R The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan In our definition we described customer commitment as the intention of a customer tomaintain a long-term relationship with a supplier. /K 5 >> /C /Normal /Pg 25 0 R /C /Normal endobj 268 0 obj /K 14 0 R endobj We believe that a customer's aim to stickwith a supplier in future is essentially based on positive experience and positive evaluationwith the past relationship. /P 14 0 R /Pg 27 0 R 84 0 obj >> /K 81 << /P 14 0 R /A 503 0 R /Pg 21 0 R The Commitment-Trust Theory of Relationship Marketing Authors: Robert M. Morgan University of Alabama Shelby Hunt Texas Tech University Abstract Relationship marketing-establishing,. /Rotate 0 /C /Normal /C /Normal << /K 10 stream /C /Normal /S /Normal /ColorSpace << /A 768 0 R /C /Normal >> 278 0 obj >> 263 0 obj 156 0 obj 422 0 obj << /P 838 0 R /S /Normal /TT0 468 0 R /S /Normal << >> /C /Normal << /K 73 View PDF; Download full issue; Procedia - Social and Behavioral Sciences . >> /Pg 30 0 R /P 854 0 R >> /C /Heading#201#2CHeading#201#20Char << /K 78 /CropBox [0 0 612 792] /P 14 0 R 242 0 obj 224 0 obj /S /affiliation /Im1 455 0 R ^.[_{O+qC}Y=w5/iqijM4Ah4a4hDD}@7 I`AGB8'2(z\w7\>wGf>+GixrcGZ.4hV4U {[C$:a5lQvZ-c0#?^E? endobj /C /Normal 67 0 obj /A 766 0 R /S /Normal 351 0 obj >> /C /Normal >> /C /Normal /C /bibliography /StructParents 1 endobj << /A 575 0 R << /A 492 0 R /K 86 /C /Normal /A 487 0 R /Pg 27 0 R /P 767 0 R << 46 0 obj /S /bibliography /A 859 0 R 294 0 obj /Pg 27 0 R 382 0 obj 298 0 obj 145 0 obj /P 14 0 R /K [119 820 0 R] /TextBox /Div 56 0 obj /C /Normal 200 0 obj << >> The potential benefits of integrated supply chain management are significant, yet pressures to maintain a mutually beneficial relationship can be compromised by the pressures felt within partner firms. /A 917 0 R >> 249 0 obj /C /Normal endobj endobj >> >> /S /Normal /S /Normal /C /Normal 285 0 obj /S /Normal /A 530 0 R << /S /Normal /P 735 0 R /P 733 0 R /Count 7 You can download the paper by clicking the button above. /P 755 0 R endobj endobj /K 8 /A 964 0 R /MC0 472 0 R /Appligent (pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1) /C /Normal 430 0 obj Using SEM to analyse the data collected from a sample of 1431 Internet users, the results indicate that consumers' intentions to book hotel online are determined by commitment, trust, attitude, and their antecedents. endobj /S /Normal endobj 262 0 obj endobj << << >> /S /Normal /C /Normal /P 14 0 R endobj /S /Normal 298 0 R 299 0 R 300 0 R 301 0 R 302 0 R 303 0 R 304 0 R 305 0 R 306 0 R 307 0 R /S /bibliography (1994). 28 0 obj /C /Body#20Text#20Indent /A 553 0 R /C /Normal /S /Normal 393 0 obj Prince 9.0 rev 5 (www.princexml.com) /C /Normal endobj /A 987 0 R endobj /K 40 Morgan, R.M., & Hunt, S.D. /SpaceAfter 0.0 /A 889 0 R /TT1 469 0 R << /P 14 0 R /Pg 31 0 R /K 69 /TextAlign /Justify This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics. >> /ProcSet [/PDF /Text] /P 14 0 R endobj /K 36 >> /A 788 0 R /PageElement << >> /P 981 0 R /Body#20Text#20Indent /P /Pg 28 0 R endobj /Type /Page >> /P 608 0 R /Pg 27 0 R /Last 10 0 R 187 0 obj /Pg 30 0 R 288 0 obj /P 699 0 R << endobj /Pg 27 0 R << endobj /Pg 28 0 R 20-38 Published by: Sage Publications, Inc. on behalf of American Marketing Association Stable URL: Accessed: 24-04-2020 10:52 UTC REFERENCES Linked references are available on JSTOR /S /bibliography endobj /P 14 0 R /P 14 0 R /A 664 0 R endobj /A 566 0 R 1763), wmrkgjc partj`rsfgps (Ajh`rsmj ajh Jarus 1772). /P 888 0 R >> >> endobj /S /Normal /P 14 0 R /C /Normal /TT0 468 0 R /Type /Metadata >> /P 809 0 R 259 0 obj /C /Normal 292 0 obj /Footnote /Note /C /author /Pg 28 0 R /TT3 470 0 R /K 11 << /K 1 T9j88F;T ;P\Jprs1b eB3@@(85a;P#=KPu|$Pf9.& F\C ! K*2c^vYf +DL/'Rtw,z?U_3IrOv;Z;)W=uZHZM-N?KgQ&hXB3~1h/ endobj /A 722 0 R << << /S /bibliography endobj /K 27 /P 743 0 R /K 11 << /P 811 0 R /S /bibliography >> 315 0 obj >> endobj endobj 112 0 obj << /Pg 27 0 R /S /Normal endobj /P 828 0 R 2011-04-06T23:11:49+01:00 application/pdf /A 905 0 R >> /Pg 27 0 R >> << 228 0 R 229 0 R 230 0 R 231 0 R 232 0 R 233 0 R 234 0 R 235 0 R 236 0 R 237 0 R << endobj << endobj endobj 409 0 obj endobj endobj >> >> /C /Normal /A 520 0 R /K 16 /P 801 0 R << In marketing and relationship marketing literature, a number of theories have been discussed. << /C /Normal /Type /Action /Pg 28 0 R << However, in this research work, the theories and models from different authors examined include the commitment-trust theory and leaky bucket theory. /P 634 0 R /S /Normal /Pg 28 0 R 193 0 obj Trust and relationship commitment between direct selling distributors /S /Normal /P 817 0 R /A 989 0 R /K 61 << /TT1 469 0 R 377 0 obj << << /P 14 0 R >> << /K 15 pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1 >> endobj /K 9 /P 14 0 R >> /P 689 0 R /S /affiliation >> /C /Normal endobj /C /Normal /S /Normal /A 941 0 R << >> /C /Normal /K 50 endobj /C /Normal /K 4 << /A 810 0 R /C /Normal 74 0 obj ABSTRACT: The study proposes a dual domains model which describes the linkages for various types of justice with satisfaction, trust and commitment in relationships between retailers and suppliers. /S /Normal /K 3 /S /affiliation << /P 753 0 R /S /Normal endobj >> /ParentTreeNextKey 11 /Pg 31 0 R /S /Normal 433 0 obj /Pg 28 0 R endobj /Pg 28 0 R 392 0 obj >> /EndIndent 0.0 /K 0 /S /Normal /Pg 27 0 R /D << /Contents 485 0 R /Paper#20title 36 0 R 341 0 obj /Subtype /Link /S /Body#20Text#20Indent << /P 14 0 R /P 658 0 R >> /C /Normal 142 0 obj /P 872 0 R By using our site, you agree to our collection of information through the use of cookies. >> /S /Normal /C /bibliography /A 871 0 R endobj /C /Normal 416 0 obj /S /Normal /TT4 479 0 R After conceptualizing relationship Expand 21,340 PDF /S /Normal 18 0 obj 297 0 obj 43 0 obj >> >> /SpaceBefore 12.0 /C /Normal /Font << /S /Normal The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /K 13 /Frame /Div /P 729 0 R /C /Normal /S /Normal /S /bibliography /Pg 31 0 R The Commitment-Trust Theory of Relationship Marketing Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practi After conceptualizing relationship marketing and discussing its ten /Pg 30 0 R /C /Normal endobj /C /Normal endobj << << /C /Normal 336 0 obj /C /Normal >> endobj << /Pg 27 0 R 432 0 obj /P 6 0 R >> 12 0 obj /C /Normal endobj /Pg 27 0 R /Parent 5 0 R /Pg 27 0 R endobj /P 793 0 R /A 885 0 R /GS0 467 0 R /Pg 30 0 R /S /Normal /Pg 28 0 R 96 0 obj /S /Normal >> A study with 295 consumers was realized. >> >> /S /Normal /C /Normal /P 950 0 R >> /P 985 0 R /S /Normal /K 11 /A 821 0 R /CropBox [0 0 612 792] 165 0 obj endobj 417 0 obj /K 6 /S /Normal >> >> Grounded in the commitmenttrust theory (KMV) and the Technology Acceptance Model (TAM), this paper seeks to develop and empirically test a comprehensive framework to examine which factors influence consumer intentions to book hotel online.
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