TikTok especially is gaining traction as a beauty product education and exploration platform, boosting sales when products go viral. "Mac Cosmetics brand awareness, usage, popularity, loyalty, and buzz among beauty and health online shop users in the United States in 2022." Education will continue to be key as brands lean into transparency around both natural and synthetic ingredients to prove their safety and efficacy. . But, what is content marketing? Of course, depending on the competitiveness of the keyword, companies may have to pay a significant amount per click in order to earn the top sponsored spot. Looking forward to work together in the future, It has been a delightful experience working with you guys. Estimated market of more than 200 billion euros, Growth of the worldwide cosmetics market over 10 years (in %), Breakdown of the market by geographic zone (in %), Breakdown of the market by business segment (in %), Growth of the skincare market compared with the global beauty market. Clean beauty is another business growth area within the beauty industry to watch. When autocomplete results are available use up and down arrows to review and enter to select. Jun 30, 2021. Estee Lauder's MAC Cosmetics brand stands out as the leader in the overall market with a 5.1% share, and lip products at 13%. The service also works well for customers purchasing products they already know and love. For instance, Aeroscena, which backs its scents with clinical research and also focuses on healthcare applications, has seen its fragrances used throughout select MGM Resorts in their wellness-focused Stay Well suites. Itll be a lasting trend. Beauty brands from LOral to Smashbox to Benefit Cosmetics offer virtual try-on via tech by ModiFace (acquired by LOral in 2018), while social media platforms like Facebook and Youtube have integrated virtual cosmetics try-on into ads and influencer videos. to provide the most effective ingredients for users. 2020 was a redefining year for every industry including beauty. Terakeet analyzed 915 of the top keywords in the skincare market, representing 26.52 million annual U.S. searches. While most analog brick-and-mortar retail is staring at the fate of a video rental store, MAC Cosmetics is taking the virtual road. DOWNLOAD THE FULL REPORT BELOW Certain areas within beauty, such as skincare, became an area of focus instead as people looked for ways to de-stress. Which region held the highest market position in 2021? Companies going after the space will have to calibrate their messaging carefully and prioritize transparency to successfully engage customers while managing expectations. Excessive use of certain creams and powders and hair coloring products can result in rashes or patches on the skin and permanent hair graying. Supply Chain Disruptions Due to the Pandemic Affected the Market Growth. Since the COVID-19 pandemic, use of the tool has exploded, with millions using it to virtually test different products. In 2020, retailer Revolve, for one, saw more deliberate purchasing behavior by consumers during the Covid-19 pandemic as well as a Covid-19-driven shift to product categories with lower price points and lower return rates, such as beauty, and away from occasion wear.. Male grooming has expanded beyond face washes, moisturizers, and basic hygiene products to include eye creams, face masks, sunscreen, makeup, and more over the past few decades. Based on application area, the market is segmented into lips, eyes, face, and nails. A wave of startups and corporates are developing innovative material solutions to concentrate the active ingredients in shampoo, hand soaps, and more. Following 2020s spotlight on racial justice and equity, a newfound focus on funding diverse brands has emerged as well. Social media marketing is essential for beauty companies, but choosing the best platform depends on the brands target audience. Moreover, increase in urbanization, rise in working class population, and competitive pricing boosts popularity of hypermarkets in developed and the developing region. A successful video marketing strategy should include a variety of video types, including everything from short videos on Instagram and TikTok, to longer videos on YouTube and blogs. By combining its Beauty Board, Beauty Talk, and Ratings and Reviews, Sephora has nurtured a cohesive and immersive environment for its customers. In June 2020, Glossier committed $500K in grants to 16 Black-owned beauty businesses, while LOral recently partnered with the NAACP to grant 30 $10K grants to Black-owned beauty businesses. Innovative strategies such as new product launches with natural ingredients and appealing packaging have been adopted by manufacturing companies to increase sales of their cosmetics products. Major countries in each region are mapped according to their revenue contribution to the global market industry. With the solid foundation of an outstanding experience, companies can start creating other ways to get people talking. In particular, perimenopausal concerns have seen increasing attention in skincare, for example: Beauty brands are also looking to babies and children for untapped opportunities, with examples like: Luxury skincare brands such as Pai Skincare, Dr. Barbara Sturm, and others have expanded into baby and childrens skincare products. Set in relation to the 13% usage share of the brand, this means that 85%. In fact, it can range from natural product development, to cruelty-free products, to products created with sustainability in mind. CXOs further added that rise in consciousness regarding physical appearance among individuals as well as working class professionals propels growth of the cosmetics market. The rising concern about skin problems due to wearing makeup has affected the global demand, with the use of beauty products with chemicals resulting in acne, breakouts, and other conditions. Find out which beauty brands are winning the Google organic market share wars (and which ones are not). Total global cosmetic sales in 2020 was a whopping $483 billion. Long-term and extensive use of chemical rich shampoos, serums, and conditioners lead to heavy hair fall problems. Stay abreast of your interest areas. Today, MAC has opened the doors of its newest design concept. But consumers know that even minimal makeup is not a minimalist experience. Furthermore, 17 of the top 22 performers are publishers, capturing 62.3% organic market share. LOral benefits from the strength and balance of its brand portfolio, which covers the entire skincare market: iconic brands with a comprehensive skincare offering, affordable brands with scientific and natural formulas. In recent years, one of the biggest ways ingredient transparency has manifested is through the clean beauty movement, which focuses on natural and organic products. Brand representatives can also interact with group members, answering questions, addressing any problems that arise, and even getting feedback on various topics. According to perspective of top-level CXOs, innovation is the key for growth of the cosmetics market, in terms of value sales. *Taxes/Fees, if applicable will be added during checkout. In the US, personal care and beauty online sales totaled a whopping $62.6B last year, up from $53.1B in 2019. The Asia Pacific region dominated the global market in 2021. Learn more about how Statista can support your business. In December 2020, Google launched an AR-powered cosmetics try-on tool in Google Search, partnering with brands like LOral, Este Lauder, MAC Cosmetics, and more to let users try on searched-for makeup products using front-facing mobile phone cameras. In addition, rising establishment of mega stores and brand stores in developing countries such as India, China, and others and the availability of a wide range of cosmetic products is augmenting the market size. Ultimately, brands that can cater to these demographics without oversimplifying the nuanced dynamics of their communities will be more likely to succeed in the increasingly saturated beauty market. Virtual try-ons are not new. A market in which L'Oral is the global beauty leader. However, an analysis of Google organic search market share in the beauty industry reveals a surprising reality. For example: Below, we look at where big tech and beauty are colliding. As the emphasis on ingredient education grows, brands are also shifting toward ingredients backed by scientific methods or endorsed by doctors and clinical professionals to prove safety and efficacy. It comes with the additional cost of $2500.00 contact sales. According to DECA, 80% of female teens said they were willing to spend more for clean beauty. Beauty and CPG incumbents should look to use investments, M&A, or partnerships to bring these tech innovations in-house to help achieve broader sustainability goals. Quizzes are pervasive in the burgeoning direct-to-consumer (D2C) personalized haircare market, which has seen companies emerge across geographies like the US (. However, its hard to pin down an exact definition for clean beauty. Similarly, India-based CureSkin provides dermatological assessments alongside broader health advice on diet and lifestyle. The largest age group of visitors are 25 - 34 year olds (Desktop). Consumers especially millennials and Gen Zers are leading the shift away from single-use plastic. Recycling models are also being adopted, such as those by early pioneers of the process MAC Cosmetics and Lush, both of which allow consumers to return empty product containers (to be recycled) for free items. In addition to scoring an amazing discount, MAC Cosmetics fans will still . At the same time, beauty companies are looking to master voice-based shopping to ensure their brands remain top of mind for consumers. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. To know how our report can help streamline your business, Speak to Analyst, High Absorbing Features of Powder to Trigger Demand for Powder Segment. Despite the negative impact of the coronavirus pandemic, the global cosmetics market is expected to recover in the coming years. Ingredient transparency and nontoxic options will be crucial for this category to see sustained growth. For example, heres the top five ranked websites in the moisturizers sector of the beauty industry (informational searches vs product searches). Cosmetics & Personal Care Products Direct Selling Market, https://www.fortunebusinessinsights.com/makeup-market-102587, Rest of Middle East & Africa (By Product), Granular Research on Specified Regions or Segments, Companies Profiled based on User Requirement, Broader Insights Pertaining to a Specific Segment or Region, Breaking Down Competitive Landscape as per Your Requirement, Other Specific Requirement on Customization. Besides this, the report provides insights into the makeup market trends and highlights significant industry developments. With this technology, customers can try on hair colour and makeup products realistically and in real time, or obtain a skin analysis and personalised skincare routine. Though theres been a lot of buzz around more effectively targeting people of color in the beauty sector, theres still much to be done. Chanel first launched Boy de Chanel in South Korea, while Shiseido said its male makeup line saw double-digit growth amid the pandemic, bolstered by Japanese businessmen in their 40s. Here are just a handful of content marketing examples to consider for your strategy. This inside-out approach emphasizes preventing issues that other beauty products may only be able to cover up. Need to talk to an expert? This digital marketing channel is especially effective when combined with SEO. During the pandemic, lockdowns and emergency measures hampered the supply of raw materials to the market.
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